If you’re a not-for-profit or social business, it’s not too early to start predicting what’s in store for 2018. The organization is steadily increasing, looking at the windscreen and not the rear-view mirror.
So what are some of the trends you should be thinking about 2018 that will help you stay ahead of the competition for notoriety and money collections?
Growth Hacking: All businesses, including not-for-profit managers, understand that it is very important for the standard of living of the organization to convert and generate profits. By increasing it means that it is important that you are where your donors and potential followers gather. This means you have to be in the world online and offline, and you need to make sure that everything is coordinated. You should create content that supports supporters and others review where you need it to be careful, such as your website.
Social listening: listening socially extends beyond your comments and comments on the digital world. Social listening means that you understand the context of engagement with your followers and the public and that you also benefit from automatic or counterfeit responses. It is important to have someone in your team – people live – who understands the “whole” organization, and when someone you happen to treat them like you would in non-digital worlds.
Artificial Intelligence: My previous insights on the involvement of people involved in marketing that can understand the context that can happen to your supporters between the digital world and the real world, Artificial Intelligence (AI) will push more than your efforts marketing. Although we are not at the beginning of the age, we have already been AI which is infinitely stronger and can do more than the entire marketing team.
Video Content: You know that video content is important for today’s marketing strategy. As AI is enhanced on digital platforms, preference will be given to the content containing the video. One of the simplest things you can do to start your promise is to create live feeds and embed video into your content.
Micro-Influencers: The influence of marketing is important for spreading brand awareness and also helps to increase revenue. If you get an influencer to support your business or business, it’s golden. But there is also a place that you should not miss, and that is microinflammation. Each microanalyzer has an audience of 1000 to 100,000 subscribers. As mentioned in this article by Hubspot, it’s worth working with micro-streams on a platform like Instagram:
Instagram users with less than 1000 followers generated as 8% of the time
Users with 1,000 to 10,000 subscribers are earned as 4%
Users with achievements of 10,000 to 100,000 achieved a similar rate of 2.4%
Users with a success of 1 to 10 million are achievable as 1.7% of the time.
When you begin to consider your 2018 planning, stay ahead of the curve so you can make sure your market is the most effective way. I know some of these items get money (as well as time). Many non-profit organizations need financial resources, so why, if I am still the CEO of a perfect organization, would consider asking for a significant contribution or institutional capacity building contribution.