Michele Beaulieux, Principal

Michele builds marketing programs for privately-held, business-to-business companies with sales forces but without in-house marketing departments. She serves as a project manager and creative director - working with trusted graphic designers, web programmers and other talented people on a per project basis.

Michele's clients and employers have seen sales and response rates increase dramatically with her energetic implementation of creative marketing strategies. She has achieved response rates of 20% on targeted direct mail campaigns, helped convert 7% of direct mail prospects into customers, quadrupled viewer click-throughs in key online advertising categories, doubled attendance at annual events, and tripled program enrollments. She has also secured media coverage in the Chicago Tribune, National Public Radio, and many trade magazines.

The Chicago Chapter of the Business Marketing Association honored Michele as 2003 New Member of the Year. Described as "an M.B.A. who can write," she holds a B.A. from the University of Chicago and an M.M. [M.B.A.] in Marketing from the Kellogg School of Management at Northwestern University.

Beaulieux means "beautiful places" in Acadian French and is pronounced "bowl YOU."